Get More Private Pay Patients with Search Marketing

When it comes to growing your dental practice, it’s important to know that other dental practices in your area are most likely investing in SEO. Does that mean that your practice cannot rank in the top 3 results on Google? The answer is, of course not. However, you must realize that if the company you choose to work with for your search engine marketing is capable of achieving these results. Here are the key factors to look for in a marketing SEO partner:

• Proven Track Record: Ensure the company has successfully ranked other dental practices or clinics for highly competitive keywords in a specific area. If they’ve done it before, they can likely do it again.
• Exclusive Partnership: Work with a company that doesn’t partner with other similar clinics within a 10 to 20-mile radius, or per hundreds of thousands of the population, to avoid conflicts of interest.
• References: Ask for references and speak to other doctors who have worked with the company to get their feedback and insights.
• Size of the Company: Bigger doesn’t always mean better. Smaller companies often provide individualized approaches and better results because they treat each client uniquely rather than using a template approach.
• Team Transparency: Know who will be working on your website and Google My Business profile. It’s essential to see the faces behind the work, their personalities, and their values.
• Client Involvement: Don’t assume that paying monthly fees means you won’t need to be involved. Active participation and collaboration with the SEO company are crucial for success.