In a recent insightful session, Artem, the CEO and founder of Leads Capital, addressed a frequently asked question: “How does Local SEO increase profits?” This question is vital for businesses looking to improve their online presence and drive revenue.
Is SEO Right for Your Business?
Before addressing the profitability aspect, it’s essential to determine if SEO is a suitable strategy for your business. This decision depends on understanding human psychology and consumer behavior. Whether you’re offering products or services, ask yourself how people are searching for businesses like yours. Do they use Google, Instagram, or TikTok? If Google is a key platform for your audience, the next step is making sure your business appears prominently in search results.
Two Routes to Visibility: Google Ads vs. Organic SEO
There are two primary ways to gain visibility on Google: paid ads and organic search results. Google Ads can be a quick route to the top of search results, but it comes with challenges:
- Cost and Competition: The cost of Google Ads is influenced by competitors’ willingness to pay. If your daily budget is lower than average, your visibility and potential leads may be significantly reduced.
- Consumer Trust: People have become cautious of paid ads. Many tend to scroll past them, seeking organic results that they perceive as more trustworthy. Organic results are valued because they indicate that a company provides genuine value, as recognized by Google.
Moreover, the effectiveness of Google Ads is contingent on continuous investment. The moment you stop paying, your visibility goes down a lot. This model may work for short-term goals but is less effective for long-term business growth.
The Long-Term Benefits of SEO
Investing in SEO is a strategic move for sustained business growth. It involves understanding your audience’s search behavior at different stages of their buyer’s journey. You can significantly improve your business’s online visibility and trustworthiness by targeting both awareness and ready-to-buy stages with appropriate keywords.
Tools to Measure SEO Effectiveness
To determine if your audience is searching for your products or services on Google, tools like Ahrefs or SEMrush can be invaluable. These free trial tools allow you to explore and analyze your SEO strategy’s effectiveness.
Conclusion
In conclusion, SEO can indeed increase profits for businesses whose customers are actively searching for their products or services online. It’s a powerful strategy that not only improves visibility but also builds trust and credibility over time.
For more insights on implementing an effective SEO strategy for your business, or if you have any questions, feel free to reach out by submitting our form or call us at 718-307-2996.
Artem Saribekyan’s journey began with a strong foundation in engineering, where he gained a deep understanding of systems and automation. This technical background shaped his analytical and problem-solving skills, essential in his later endeavors. However, Artem’s career took an unexpected turn when he discovered a passion for writing. He started crafting articles for celebrity websites, a role that allowed him to engage with a broad audience and hone his storytelling skills.