Contractors and marketing often don’t mix. Not because it’s not effective, but more because blue-collar trades often prefer business cards and personal connections.So if you are wondering “What are the best marketing strategies for contractors’ business?”Let me explain a few things. We have worked with a wide range of industries, and through years of experience, I’ve noticed some common misconceptions and challenges that business owners face in marketing, especially contractors.
Understanding Leads vs. Customers
Firstly, it’s important to distinguish between leads and customers. Paying for ads on platforms like Facebook or Google might bring leads – people interested in your services like kitchen remodels or full apartment renovations. However, this doesn’t guarantee they’ll become your customers. Many business owners get disheartened when they realize that paying for ads doesn’t automatically translate into sales. This is where a well-thought-out marketing strategy comes into play.
The Power of SEO
One effective strategy is Search Engine Optimization (SEO). SEO can attract organic leads – that is, leads that find you naturally through search engines, without the need for paid ads. Here’s an example: If you’re in Queens and search for “bathroom remodel Queens,” the first results are usually paid ads. But the following results are there because of their strong SEO. This is where you want your business to be. Remember, strong SEO leads to visibility, and visibility leads to potential clients.
The Role of a Funnel in Marketing
Another crucial element is having a sales funnel. This is a process that guides potential clients from initial interest to eventually choosing your services. It’s rare to close high-ticket deals like apartment renovations over a phone call, especially with clients unfamiliar with your work. A funnel helps build this relationship and trust.
Strategies in Practice
- SEO for Organic Growth: Investing in SEO means your website becomes a 24/7 salesperson. For example, someone looking up “New York City Apartment renovation guide” may find a comprehensive guide on your website. This informative content can lead them to contact you, a perfect example of how SEO can convert a visitor into a lead.
- Running Effective Ads: If you decide to run ads, ensure they lead somewhere meaningful – like a landing page with a lead capture form. This form starts your funnel, filtering and guiding potential clients through your sales process. Remember, the design and user experience of your website and landing pages are crucial. They should be clear, clickable, and mobile-friendly to prevent visitors from leaving prematurely.
Final Thoughts
Whether it’s SEO or paid advertising, patience and strategic thinking are key. If you’re still wondering how to implement these strategies effectively, contact us at Leads Capital for a free consultation. We can provide clarity on how to navigate these marketing avenues. And remember, running ads without a proper funnel can lead to wasted resources.
Ready to increase your contracting business with effective marketing strategies? Don’t wait any longer! Reach out to us at Leads Capital for personalized guidance and support. Schedule your free consultation today and take the first step towards transforming your business. Remember, success is just a click away! Let’s start on this journey together.
Artem Saribekyan’s journey began with a strong foundation in engineering, where he gained a deep understanding of systems and automation. This technical background shaped his analytical and problem-solving skills, essential in his later endeavors. However, Artem’s career took an unexpected turn when he discovered a passion for writing. He started crafting articles for celebrity websites, a role that allowed him to engage with a broad audience and hone his storytelling skills.