In the ever-evolving landscape of SEO and digital marketing, one question frequently arises: “Does Blogging Help SEO?” Artem, CEO and founder of Leads Capital, an SEO and marketing company based in New York City, explored this topic in a recent video, offering valuable insights and practical examples.
Blogging: More Than Just Words
Artem begins by acknowledging a common dilemma faced by businesses – whether to focus solely on optimizing service or product pages or to venture into the world of blogging. To illustrate the impact of blogging, he uses the example of a New York City remodeling company. This company, like many others, offers a limited range of services. Despite the quality of their service pages, there’s a finite scope for content expansion there.
The Limitations of Service Pages
Service pages are essential, but they have their limits. Artem notes that while these pages are critical for describing what a business offers, they don’t leave much room for additional content. For example, a renovation company can only describe its services to a certain extent. Incorporating FAQ sections and detailed descriptions can help, but it’s not enough to fully leverage SEO.
Expanding Horizons Through a Blog
Here’s where blogging steps in. Artem points out that the remodeling company’s blog effectively links back to their service pages with targeted keywords. This strategy isn’t just about providing more content; it’s about establishing authority in a specific domain. For instance, to rank for “apartment renovations in New York City,” merely having a well-optimized service page isn’t sufficient, regardless of the number of backlinks it attracts.
Blogging as an SEO Catalyst
Artem emphasizes that blogging aids in SEO provided the content is valuable and answers potential questions from customers at different stages of their buying journey. Whether they’re looking for cost estimates, the best contractors, or comparing options, a well-crafted blog post can guide them. More importantly, if they find the answers on your site, they’re more likely to engage with your business, increasing the likelihood of them booking an appointment.
Conclusion: The SEO Value of Blogging
Through Artem’s insights, it’s clear that blogging is more than just an add-on to your digital marketing strategy – it’s a potent tool for improving your online presence, driving traffic, and ultimately, contributing significantly to your SEO success.
Artem Saribekyan’s journey began with a strong foundation in engineering, where he gained a deep understanding of systems and automation. This technical background shaped his analytical and problem-solving skills, essential in his later endeavors. However, Artem’s career took an unexpected turn when he discovered a passion for writing. He started crafting articles for celebrity websites, a role that allowed him to engage with a broad audience and hone his storytelling skills.